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Who
we are

We are a football company not a data company. A mixture of what can be predicted and what feels right, built on the most powerful datasets and football insights in the world

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Graeme Le Saux

Graeme Le Saux

England Chelsea Blackburn Rovers Southampton
About Graeme
Graeme is unique in football having performed at the very highest levels of the game both on and off the pitch. This includes his 36 caps for England and his Premier League winning role at Blackburn, as well as his pivotal roles at Chelsea and Southampton. His leadership and holistic understanding helped Real Mallorca FC move from the third tier to La Liga in consecutive seasons. As on screen technical analyst for the NBC Premier League he is deeply immersed in the strategies for success in the world's pre-eminent league.
Dominic Coles

Dominic Coles

About Dom
Dom has led some of the most advanced and complex media organisations in the world including the BBC where he was Director of Operations and Discovery Europe where he was EVP and COO. He Chaired BBC Global News, GB Sport Media and now, the Harlequins Foundation.
He has a long track record of commercial, financial and operational management across Sport, Media Technology and Entertainment including delivering the 2012 Olympics. He has negotiated contracts with the biggest rightsholders in the world, including with the IOC, the NFL, F1, FIFA, UEFA and the Premier League. He now advises private equity on investing in sport, growth companies in tech and sport, alongside his philanthropic activities.
Chris Perry

Chris Perry

About Chris
Chris is an entrepreneur who has a 25 year experience building transformational technology and entertainment businesses. He founded the UK arm of Razorfish and was part of the team which exited to Microsoft. He was an early stage strategic investor in Cambridge Quantum Computing now Quantinuum which merged with Honeywell and was Joint CEO at Studio of Art & Commerce the delivery lead for the largest entertainment brand in Saudi Arabia, MDL Beast.
Mary Keane-Dawson

Mary
Keane-Dawson

About Mary
Mary is a leader in marketing, communications and technology. She was Group Chief Executive of Takumi the social media and influencer marketing platform. Managing Director of NEO the WPP search marketing specialist and MD of Steak Media the digital marketing agency and Managing Director of Spafax and Time Out.
She is also Chairperson of the British Interactive Media Association (BIMA) the leading body for the digital industry and member of the Board of Advisors for the Internet Commission.
Mandhir Gidda

Mandhir Gidda

About Mandhir
Mandhir has delivered large-scale technology projects for some of the world’s largest and most advanced companies. This includes the infrastructure to launch the Iphone in the UK, the transformation of the Financial Times Newsroom and the global HR and scheduling system for McDonald’s. In addition he has built some of the leading high performance computing and critical systems including surge pricing for Uber and cancellation routing and customer support for American Airlines.
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